Yahoo! Improves Its Search

Following the lead of its rivals, Google, Microsoft, and Ask, Yahoo will Google, Yahoo! has released an upgrade of its services. According to Yahoo!, “The new Yahoo! Search was designed to better understand user intent and get consumers to the results they are looking for in one search.” It promises improved results and will integrate audio, video and photos directly into the search results. As stated, Yahoo! trails the other major search engines in releasing similar improvements. Microsoft released its upgrade in a few days earlier, in June, and Google in May. As the name Google chose, “universal search” implies, search sites are moving toward showing audio, video, and images alongside text in search results. As the convergence is seen in the major engines it brings to mind the idea that the more things change the more they stay the same.

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