Google’s Growing Pains

According to Investrend’s Financial Wire, “Search engine Google sells billions of dollars worth of ads to companies trying to make their mark, but the company spends very little promoting its own brand.” While it may not be this specific failing that is touched upon, other sources are noting that Google may be showing signs of age and be facing some tough times. The New York Times says that industry analysts state the potential threats to Google, “fall into three broad categories: those from inside the company, those from rivals, and public policy challenges that could bring regulatory controls and tarnish Google’s reputation and brand.” The Times article in particular does a good job of getting specific on those challenges. Bloomberg has also suggested that Google is facing some difficulties. “After beating down rivals, Google’s dominant position in the $40.6 billion online advertising market is showing cracks.” Investment manager Kevin Landis points out that the company is heavily focused on one channel for its income and, “It’s scary if that ever started to go wrong.”

As Its Stock Tops $600, Google Faces Growing Risks
New York Times

Google Shows Vulnerability After Losing Time Deal

Internet Ad King Skimps on Own Marketing
Xinhua News Agency

Google Advertises Itself Little, Sells to Others a Lot



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